A Corporate Culture Collection
Internal Experience Designer & Media Strategist
The Concept
Cultivate high-engagement company culture, drive internal morale, and capture multi-channel marketing narratives across a diverse spectrum of corporate touchpoints. This collection synthesizes a comprehensive body of internal events, milestone celebrations, and international field research (FAM) trips designed to foster community and document brand authority.
The Execution
Spearheaded full-scale corporate events including the Champions Dinner & Awards Ceremony at Dunes West Golf Club, golf tournament outings, and interactive holiday parties at specialized simulation venues featuring curated catering and Secret Santa game frameworks.
Developed and executed recurring on-site traditions, including themed Spirit Weeks with team competitions, annual Masters Luncheons engineered within communal breakrooms, a corporate 25th-anniversary milestone celebration, and personalized internal milestones like employee baby showers.
Produced a comprehensive Breast Cancer Awareness fundraiser, integrating thematic pink visual guidelines with interactive putting contests and point-based prize incentives to maximize corporate giving.
Managed on-site documentary filmmaking, partner interviews, and experiential storytelling during destination field research trips, transforming raw regional itineraries into high-value customer service insights and marketing collateral.
The Strategy
Engineered an internal engagement roadmap that transformed routine company gatherings into highly anticipated, interactive traditions. The operational strategy balanced premium off-site production with high-impact, in-office micro-experiences—all while establishing an on-the-ground media workflow during travel to actively capture B2B partnership stories and raw marketing assets.
The Impact
Successfully designed and deployed over a dozen internal activations that substantially elevated employee morale, unified hybrid teams, and drove organic internal competition. The integration of proactive on-site content capture systematically fueled the marketing team’s pipeline with polished, narrative-driven media that authentically showcased company culture and destination expertise.
Social Media & Digital Marketing